Cross posted at Digiday Daily. Ashkan Soltani, a well-respected expert on consumer privacy, recently commented that perhaps online do not track efforts should be replaced by the goal of do not surprise. Transparency is critical, but new tracking methods are rarely disclosed in privacy notices and consumers have limited ability to control or prevent their [...]
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What they're saying about us
Laurent Ohana, Parkview Ventureshttp://www.digidaydaily.com/stories/ad-tech-s-behavioral-targeting-shift/ →Companies providing rare insights will grow and corner the market.
Scott Ferber, Chairman and CEO, TidalTVBy marrying the addressable targeting capabilities of online video with the real world purchasing data provided through Korrelate, we can offer automotive advertisers the first solution that truly allows them to measure, optimize and maximize their investment in the medium.
John Ebberthttp://AdExchanger.com →The Attribution “Grail” just gets hotter. The offline-to-online (or vice versa as is Korrelate’s apparent focus) porting of data ideally provides a bridge to understanding the effectiveness of ad spend across all channels.
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17JanTheMakegood: Korrelate Ties Online Ad Spend to Offline Purchases January 17, 2012 TheMakegood ran a Q&A with Korrelate CEO Curt Viebranz. TheMakegood asked Curt questions on how ...
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20DecSaab Shoppers Purchase Volvo, Volkswagen & Mitsubishi December 20, 2011 Saab’s recent bankruptcy filing prompted us to take a look at online Saab shoppers. Saab went ...
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22NovKorrelate Partners with TidalTV to Close the Loop Between Online Video and Offline Purchases November 22, 2011 We’re excited today to announce our partnership with TidalTV, giving the video advertising platform and ...
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07OctWe’re Hiring in Orlando, FL October 7, 2011 We’re looking for new members of our Korrelate team in Orlando, FL. We have positions ...
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23SepKorrelate CEO Curt Viebranz to participate in JD Power Automotive Internet Roundtable September 23, 2011 We’re excited to participate in the year’s JD Power Automotive Internet Roundtable. Curt and the ...