Privacy & Transparency
Our privacy principles: Respect, Fairness, Transparency, Empowerment
These principles govern our policies for browser and consumer data gathered and used by the Korrelate O2O™ platform.
Click here for the Korrelate.com corporate website privacy policy
Our philosophy
Consumer data must be treated with care and respect: information practices must be fair, transparent and empower consumers to control data about themselves or their browser. We believe in solutions that protect consumer privacy while enabling efficient and effective online advertising to foster online services and innovation.
Privacy policy for the Korrelate™ O2O™ platform
What we do
- Korrelate collects data from web browsers: It is non-personally identifiable information about where an individual browser is seen on a given website and what ads are sent to that browser. We collect and aggregate this data to be used in our reports to advertisers and advertising agencies about their ad campaigns. In addition, we may use this information to determine the sequence in which to deliver a related set of ads in an ad campaign or to manage (frequency cap) the number of times these ads are delivered to an individual browser.
- We get data from third parties about the past actions seen by an individual browser based on web pages or sites visited. This data is aggregated into segments representing large numbers of browsers where a set of common characteristics is observed based on websites or web pages visited. For example, a visit by a browser to an automotive shopping site might result in that browser being assigned to an automotive shopping segment. We use this data to select ads for display; these ads are more likely to be of utility to the user of that browser and hence more effective for the advertisers’ marketing efforts. This practice is also known as Online Behavioral Advertising (OBA). To learn more about OBA and to opt-out of third-party data collection for the purpose of OBA, please visit the Network Advertising Initiative (NAI) website. You can also choose to opt out of our use of third party data for OBA by visiting the Korrelate opt-out page.
- Korrelate has a proprietary method for bringing together offline consumer information and online browser activity. However, we respect your right to privacy. Our technology makes it impossible for us to connect information from a browser or data from activities in the offline world to an actual user. This data is received and processed in way that ensures that consumer data and online browser data is not tied together until it has been fully and robustly de-identified (anonymized). We use this data to provide marketers with reports that help them understand the true impact of their online advertising. The data won’t and can’t be used to affect individual online advertising decisions because it can never be tied back to an individual nor can it be tied back to a specific online browser or a browser cookie. We will use the data in aggregate to help us understand which types of online browsing behaviors, websites, and/or online advertising techniques are most effective. Users can also choose to opt out of this attribution process by visiting the Korrelate opt-out page.
What we don’t do
- We don’t collect or use personally identifiable information
- We don’t know who you are and our system is designed so that we can’t figure out who you are. We don’t collect, store or use your computer’s network address (IP address). We don’t collect data that could possibly be triangulated back to your identity (e.g., zip code and birth date). We also periodically evaluate and refine our data collection practices to further ensure that the data cannot be tied back to a specific individual.
- We never use offline data to inform decisions about individual ads served online. (We believe that the standards of transparency and the choices offered to the consumer in connection with using offline data for targeting of ads online are still evolving. We are constantly monitoring this area of targeting but we would not alter our policy without sufficient prior notice.)
- We don’t collect publisher data for Online Behavioral Advertising
Contact Us
If you have any questions about our Privacy Policy or this website you can contact us at privacy@korrelate.com.