Our O2O™ Solution
Our O2O™ (Online to Offline) solution allows brand marketers to directly correlate their digital marketing spend with users who purchased their product or their competitors’ product offline. For the first time, this correlation can be done on a census basis without compromising user privacy. No offline data can be tied back to an individual online user.
O2O™ focuses on actual purchases
- O2O™ Analytics
- Campaign O2O™ Analytics — Identify characteristics of car purchasers vs. clickers and/or action takers
- FunnelView™ — Determine when optimizing against clicks or actions is counterproductive
- Competitive Analysis — Understand how your campaigns affect both your and your competitors’ purchases
- Modeling of Insights — Build comprehensive models to predict in real time which impressions are most likely to influence a purchase
- Privacy Safe — Korrelate™ is the only company that connects online to offline data at scale in a privacy-sensitive manner.
- Industry Trusted Data — Korrelate is powered by RL Polk’s™ household level make & model purchase data from vehicle registrations, not look-alikes. Additional categories, including CPG, are supported as well.
Simple Implementation
- Generate the Korrelate™ O2O™ pixel using our user interface and tie it to those attributes of the campaign you want to analyze
- Create a customized purchase funnel using the various components of your campaign
- Place the Korrelate™ O2O™ pixel inside all creative units, landing pages and action pages you want to analyze
- Our implementation and account management teams will work with you throughout the process, from inception to delivery of insights