Archive | Privacy
17
Jan

TheMakegood: Korrelate Ties Online Ad Spend to Offline Purchases

TheMakegood ran a Q&A with Korrelate CEO Curt Viebranz. TheMakegood asked Curt questions on how his past led him to form Korrelate, Korrelate’s rebranding, privacy and Korrelate’s differentiation. You can read the Korrelate Q&A here.

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07
Sep

Killing the zombie cookie

Cross posted at Digiday Daily. Ashkan Soltani, a well-respected expert on consumer privacy, recently commented that perhaps online do not track efforts should be replaced by the goal  of do not surprise. Transparency is critical, but new tracking methods are rarely disclosed in privacy notices and consumers have limited ability to control or prevent their [...]

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23
Aug

Why we spell correlate with a “K”

Don’t worry. Our spellcheck isn’t broken. The reason we chose to spell correlate with a “K” is because we wanted to call attention to privacy: specifically, a privacy standard called k-anonymity. k-Anonymity is a measure of privacy devised by researchers to help protect individual users’ data. When a rule of k-anonymity is applied to a [...]

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