TheMakegood ran a Q&A with Korrelate CEO Curt Viebranz. TheMakegood asked Curt questions on how his past led him to form Korrelate, Korrelate’s rebranding, privacy and Korrelate’s differentiation. You can read the Korrelate Q&A here.
22
Nov
Korrelate Partners with TidalTV to Close the Loop Between Online Video and Offline Purchases
We’re excited today to announce our partnership with TidalTV, giving the video advertising platform and solutions provider access to Korrelate’s O2OTM (online to offline) solution. “By marrying the addressable targeting capabilities of online video with the real world purchasing data provided through Korrelate, we can offer automotive advertisers the first solution that truly allows them [...]
07
Oct
We’re Hiring in Orlando, FL
We’re looking for new members of our Korrelate team in Orlando, FL. We have positions open for Infrastructure Engineer/SysAdmin and Data Engineer. If you are interested in being a part of our growing team in Orlando e-mail your resume and cover letter to Jobs@Korrelate.com.
23
Sep
Korrelate CEO Curt Viebranz to participate in JD Power Automotive Internet Roundtable
We’re excited to participate in the year’s JD Power Automotive Internet Roundtable. Curt and the other panelists will discuss how automotive marketers are adapting to the changing digital landscape and how are they taking advantage of new sources of data and technology to reach the right person, at the right time, with the right experience. [...]
06
Sep
DIGIDAY: Korrelate helping brands kick the click-through habit
Curt Viebranz was the president of Platform-A, the ad network division of AOL, where cost-per-click campaigns often ruled. But now, Viebranz believes that as last-click analysis falls out of favor, ad tech startups are looking for ways to appeal to the perennial need of brands to maximize ROI, regardless of their specific marketing objectives. According [...]
23
Aug
Why we spell correlate with a “K”
Don’t worry. Our spellcheck isn’t broken. The reason we chose to spell correlate with a “K” is because we wanted to call attention to privacy: specifically, a privacy standard called k-anonymity. k-Anonymity is a measure of privacy devised by researchers to help protect individual users’ data. When a rule of k-anonymity is applied to a [...]
22
Aug
Introducing Korrelate
We are excited to announce our new name and brand and most importantly, our renewed focus on helping solve the mystery of attribution: Our O2O™ (offline to online) product provides the first census-based, privacy-sensitive link between digital marketing efforts and product purchases for the ninety per cent of purchases still made offline. While we spent [...]
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