About Us
Korrelate is working to improve online marketing by helping make advertising more effective. And we are doing it without compromising user privacy. Our mission revolves around innovation, privacy and people.
Innovation
We are intent on helping brand marketers solve the critical problem of offline to online attribution: do their digital marketing efforts result in a product purchase in the offline world…we are leading a shift away from click-throughs and other CPA metrics to insights around the effect of marketing on purchases, informed by a census rather than a panel or sample-based solution. Focusing on the fundamental problem of offline attribution, Korrelate is building a suite of products devoted to driving tangible results for marketers.
Privacy
Our heritage is in providing unique products and insights to agencies and marketers without compromising consumer privacy. We continue to believe that many of the existing methods of merging online and offline data will not stand the test of time or the scrutiny of regulators. We offer a new standard in connecting online marketing efforts to product purchases. We seek transparency in all we do and we offer brand advertisers the assurance that our matching methods meet the highest possible standards. Korrelate’s privacy principles are about being respectful, fair, transparent and empowering. Read more about our principles here.
People
Innovative technology can only take a company so far. At Korrelate, we strongly believe in hiring smart people and working with smart partners. We are trying to help brand marketers make sense out of an ever more complicated online marketing ecosystem. Our partnerships are not just about technology but also about knowledge sharing while drawing on each other’s unique strengths. This is a key to Korrelate’s success. Learn more about employment opportunities at Korrelate here.
