We’re excited today to announce our partnership with TidalTV, giving the video advertising platform and solutions provider access to Korrelate’s O2OTM (online to offline) solution.
“By marrying the addressable targeting capabilities of online video with the real world purchasing data provided through Korrelate, we can offer automotive advertisers the first solution that truly allows them to measure, optimize and maximize their investment in the medium,” said Scott Ferber, Chairman and CEO, TidalTV. “Partnerships like the one with Korrelate showcase the exciting possibilities and tremendous power of addressable advertising, and the value that online video advertising offers marketers.”
Click here to download the press release on the announcement.
