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Korrelate’s O2O™ solution allows marketers to directly connect their digital marketing spend to consumers who purchase their products offline. For the first time, marketers will know if their digital investment is driving real sales.

We Deliver A Complete Picture

Korrelate™ is the only company focused on connecting all of a marketer’s digital media activities to offline purchases. Korrelate's census-based approach allows for a more granular connection than panel or sample-based based metrics.

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Our Solution is Privacy Safe

Korrelate is the only company that connects online to offline data at scale in a privacy-sensitive manner. Our offline data and online data can't be tied together at the individual level.

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We are an Unbiased Attribution Partner

We are not selling media or data. Our goal is to provide insights to advertisers and agencies related to the effectiveness of digital advertising spending in driving vehicle sales in the offline world.

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Our Solution is Powered by the Industry Standards in Purchase Data

Our auto solution is powered by RL Polk’s household level make & model purchase data from vehicle registrations, not look-alikes. Additional categories, including CPG, are supported.

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17
Jan

TheMakegood: Korrelate Ties Online Ad Spend to Offline Purchases

By • January 17, 2012 • Company Updates, Privacy • Leave a comment

TheMakegood ran a Q&A with Korrelate CEO Curt Viebranz. TheMakegood asked Curt questions on how his past led him to form Korrelate, Korrelate’s rebranding, privacy and Korrelate’s differentiation. You can read the Korrelate Q&A here.

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20
Dec

Saab Shoppers Purchase Volvo, Volkswagen & Mitsubishi

By • December 20, 2011 • Data • Leave a comment

Saab’s recent bankruptcy filing prompted us to take a look at online Saab shoppers. Saab went from selling more than 30,000 cars annually ten years ago to under 6,000 in 2010. We wanted to know what people who shopped for Saab end up buying if they don’t get a Saab. This also provides insight into what [...]

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22
Nov

Korrelate Partners with TidalTV to Close the Loop Between Online Video and Offline Purchases

By • November 22, 2011 • Company Updates • Leave a comment

We’re excited today to announce our partnership with TidalTV, giving the video advertising platform and solutions provider access to Korrelate’s O2OTM (online to offline) solution. “By marrying the addressable targeting capabilities of online video with the real world purchasing data provided through Korrelate, we can offer automotive advertisers the first solution that truly allows them [...]

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